Social Media As A Dynamic Marketing Tool
It may not come as a shock that social media has greatly impacted modern-day marketing. For starters, the cost of interacting with a target audience has greatly decreased from the days of traditional marketing such as print ads, direct mail, TV commercials, and radio advertising. Now, brands are able to engage their target audiences through […]
Top Tech Tips For Your Trade Show Display
When you’re setting up your plans for your trade show exhibit booths, you want to ensure that your booth will stand out against the rest of the trade show displays. One of the top ways to do this is to make use of all the best technology trends that are showing up at trade shows […]
How Digital Displays Can Increase Your Revenue
In the digital age, business owners have many new ways to promote their brand. What’s more, it’s also possible to integrate your various marketing channels in new and innovative ways. More people are searching online than ever before, and even physical displays are advancing past traditional banners and promotional items. With each passing year, advertising […]
Engage with Your Customers
For thousands of years, commerce depended on dialog. The earliest stone tool makers undoubtedly solicited feedback to learn how to better serve the needs of the tribe. And to this day, tailors, furniture makers, jewelers and other artisans still depend on customer engagement. Success for these people means standing for something. Standing alongside the customer […]
5 Reasons Why Your Web Design Isn’t Working For You
It is no secret that successful web design is the first step towards successful search engine optimization. But what happens when you are not seeing the results you would like from your website? You’ve spent good money on your web development, and you don’t want it going to waste over silly mistakes. So here are […]
3 Tips for Converting Your Website Into a Mobile-Friendly Site Users Love
You may have a top-notch website, but how well does it translate to a mobile device? If you don’t know the answer to that question, you have a big problem. Today, more internet users are accessing the web on-the-go. That means the screens on which they are viewing your content are smaller and slightly more […]
4 Ways to Step Up Your Integrated Marketing Campaign
Integrated marketing is a marketing approach that aims to create a unified and seamless customer experience no matter how they interact with your brand. It makes your brand instantly recognizable across multiple platforms. It doesn’t just put a face to a name; it reveals the essence of your company, giving the user a unique experience […]
What is UX and Why Does it Matter?
Does user experience really matter? You have a great product and a website full of detailed information. You promote your brand through social media. Maybe you even employ certain SEO services and techniques to boost your visibility on Google and Bing. What more could you need? Is it really necessary to fine-tune your website to […]
Four Things to Avoid When Designing a Website
Approximately 80% of companies not meeting their revenue goals attract fewer than 10,000 monthly visitors to their website, and contrary to popular belief, it may not be the result of search engine marketing. One of the biggest factors in the amount of web traffic a website receives is its design. Almost 46% of Internet users […]
3 Ways Web Design Can Make or Break Your Business
If you own a business, you may be wondering: Does something as superficial as a website’s design really matter? The answer is a wholehearted “yes!” Web design is anything but superficial. In fact, nearly half (46%) of people admit that a website’s design is their number one criterion for determining the credibility of a business. […]
