When you’re looking to make your business stand out against the competition, one of the best techniques to use involves taking advantage of technology. This can include everything from retail digital displays, to touchscreen wayfinding digital displays, to video walls in your business. Of course, nowadays, people are starting to pick up on these trends, and video walls are starting to show up in businesses and trade show booths everywhere. Here are a few ways you can use your video wall to separate yourself from the pack and stand out to consumers.
- Replace your banners: While banners and signs are important for letting customers and consumers know what your business is and emphasizing your brand name, they’re a bit outdated. Video walls can make your signs stand out, which makes your business stand out against the competition. Get creative and use your video wall for your signage next time you’re giving it an update.
- Make it interactive: People love interactive technology, and that’s not likely to change any time soon. The interactive video wall market is expected to reach approximately $17,647 million by the end of 2023. Give people a reason to directly interact with your video wall to get them engaged.
- Location, location, location: Placement is everything when it comes to your video walls. They’ll likely be flashy enough to catch at least a little bit of attention on their own, but make sure you put them in unique places where your customers will remember them.
- Simplify shopping: If you have interactive video walls and other interactive technology in your space, make the most of it to simplify your customers’ experiences. Use them to help your customers find exactly what they’re looking for quickly and easily; you’ll be surprised how much it impacts your sales.
As technology becomes a bigger part of businesses everywhere, more and more companies are going to make use of video walls to step up their game. Use these tips and suggestions to keep you and your company ahead of the pack and make the most of these fascinating pieces of technology. Staying ahead and using technology in unique ways will put you on the cutting edge and get consumers interested in you.
