August 18th, 2017
Integrated Marketing. Strategy. Technology | Creativity, Strategy, and Solutions
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Why Internet Marketing Matters – 3 Things You Should Know About Web Marketing Tactics

Today’s marketing structure is heavily focused on the utilization of the internet. Marketing trends have shifted focus to the World Wide Web to align with...

How to Build a Better Customer Experience in the Internet of Things

“The Internet is running out of IP addresses.” This was the blunt assessment of my networking lab professor at the Rochester Institute of Technology ten...

Several Brands Are Defining the Rules for Courting the New Generation

To sell to any audience, you have to understand them. Understanding how the group thinks, acts, and purchases is only the first step to finding new...

Think Your Video Ads Are Seen Online? A New Study From Google Proves Otherwise

The industry of digital marketing is struggling with low viewability, and in this line of work viewability is the name of the game. Google has recently...

Pizza Hut Delivers Pizza and a Movie in Its New Package Design

Pizza Hut Hong Kong and Ogilvy & Mather Group HK have collaborated on a campaign giving the words “movie night” a different meaning by making...

B2B E-Commerce Will Reach $1.1 Trillion by 2020

You read that correctly. According to Forrester, this is the magic number that the B2B e-commerce market will reach by the year 2020. But what does this mean...

Digital Tribalism is Rising…

Wikipedia defines the term digital tribe as slang for an unofficial community of people who share a common interest, and usually are affiliated with each other...

Why Brand Experience Matters

Most companies believe that they are delivering meaningful brand experiences for consumers. Unfortunately, most of these experiences fall short because they...

Why The Best Kind of Customer Feedback is Negative

Most of us don’t go out looking for problems in business. We do our best to avoid them, and when we are unsuccessful, we might try to navigate the quickest...

Marketing Isn’t Evil: Brand for Good

Marketing is as well thought of in society as sales, often carrying a negative connotation associated with manipulation and selling people stuff they don’t...
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