April 27th, 2017
Integrated Marketing. Strategy. Technology | Creativity, Strategy, and Solutions
Santa Clara, CA
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Blog | Strategies and Insights

google-video-ad-viewability

Think Your Video Ads Are Seen Online? A New Study From Google Proves Otherwise

The industry of digital marketing is struggling with low viewability, and in this line of work viewability is the name of the game. Google has recently...
blockbuster-pizza-hut-box-branding

Pizza Hut Delivers Pizza and a Movie in Its New Package Design

Pizza Hut Hong Kong and Ogilvy & Mather Group HK have collaborated on a campaign giving the words “movie night” a different meaning by making...
B2b-ecommerce-sales

B2B E-Commerce Will Reach $1.1 Trillion by 2020

You read that correctly. According to Forrester, this is the magic number that the B2B e-commerce market will reach by the year 2020. But what does this mean...
digital-tribalism

Digital Tribalism is Rising…

Wikipedia defines the term digital tribe as slang for an unofficial community of people who share a common interest, and usually are affiliated with each other...
brand-experience

Why Brand Experience Matters

Most companies believe that they are delivering meaningful brand experiences for consumers. Unfortunately, most of these experiences fall short because they...
social-media-negative-feedback

Why The Best Kind of Customer Feedback is Negative

Most of us don’t go out looking for problems in business. We do our best to avoid them, and when we are unsuccessful, we might try to navigate the quickest...
old-school-tv-commercial

Marketing Isn’t Evil: Brand for Good

Marketing is as well thought of in society as sales, often carrying a negative connotation associated with manipulation and selling people stuff they don’t...
ways-SEO-works

6 Ways Your Company Blog Can Do Wonders For Your SEO

The rise of the company blog has been a prolific one, with ‘blog’ content cropping up on all manner of brand websites, ranging from IBM and Caterpillar to...
2015-marketing-trends

15 Marketing Trends for 2015

The new year, 2015, is upon us. In numerology, 15 is the combination of the number 1 (representing leadership and forward movement) and the number 5 (numeric...
Personal-branding

Why Personal Branding Is Driving an Exciting Opportunity for Brands Online

In a recent TV series Grayson Perry: Who Are You? the artist explored the nature of identity by interviewing a range of subjects about “the way we decide who...
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