You worked hard to build your brand, to start your company, to establish your place in the market, and you want your audience to see that. Your business is an extension of you, and sometimes it is difficult to express yourself. There is so much you want to say, but where do you start?
You are an expert in your field, but that does not mean you are a marketing wizard, and that’s okay. Hiring a marketing agency to help you clarify and project your brand’s message is one of the most important steps a business owner can take on the path to success.
There is a direct correlation between your website and your revenue. As many as 80% of companies not meeting their revenue goals seem to be attracting 10,000 website visitors or fewer each month. That is only 10,000 out of the 100 billion global searches that are conducted every month. Clearly the company’s website needs some improvement to draw more attention.
The reality is that 46% of Internet users say that a website’s design is their most important criterion for determining a company’s credibility. If your website appears unprofessional or takes too long to load, potential consumers will scroll right on to the next one.
What is true for web design also applies to signs, displays, and trade show exhibits. Your booth at a trade show needs to do more than stick out in the crowd. It needs to look professional and be assembled with close attention to detail. Your message must be clear. Exhibits without a distinct brand personality and purpose will not keep the audience engaged.
Marketing agencies know that the user experience is essential, so by hiring a marketing company, you can rest assured that your website, display, or exhibit will be both informative and engaging. A whole 63% of customer experience professionals believe that the importance of the user experience has significantly increased in recent years. You may have the best product on the market, but if you do not place enough focus on the customer experience or the image your brand is projecting, you will not succeed.