As many as 93% of online experiences begin with a search engine. Therefore, if you want your brand or your product to be found by online users, you need to be visible on a search engine like Google. Search Engine Optimization (otherwise known as SEO services) plays a major role in a maximizing a business’s web presence, especially since 70% of the links users actually click on are organic. However, there is another way to make sure your site is seen: Pay Per Click advertising.
When it comes to SEO, the competition for certain keywords is fierce. That is why some businesses choose PPC in order to reserve more real estate for their brand on the search engine results page.
What is Pay Per Click?
Pay Per Click (PPC) is a form of online advertising in which an advertisement for your product appears towards the top of the first page of Google results when users search for keywords associated with your business. This is beneficial because three-quarters of Internet users never scroll past the first page of search results. Other social media websites such as Facebook offer PPC opportunities to businesses, too. It works like this: each time someone clicks on your ad, you are charged a set amount.
Three Advantages of PPC Marketing
- Straightforward: PPC is more straightforward than offline ad placement because you know exactly where your money is going. As a business owner, you are only charged when an interested party clicks on your ad as opposed to offline advertising in which you spend a certain amount of money and just hope that your target market engages with your ad.
- Specify Timing and Set Budget: You can cut costs by working with your PPC service provider to set limits to your PPC advertising. For instance, you can set a specific time slot during which you ad will run, and you can set a limit to the amount of money you spend on advertising each day.
- Fast Results: SEO marketing has a longer cycle, so you may not see a return-on-investment for some time. SEO is simply a long-term marketing plan, while PPC can show results almost immediately
Pay Per Click ads can also be targeted to mobile devices. In fact, smartphones and other mobile devices account for 52% of paid search clicks. If you are struggling with online visibility, talk to an online marketing expert about PPC advertising.