Using social media as a means to market your business is still a relatively new concept, one that continues to evolve with the growth of the internet. It’s estimated by 2020, 85% of customer relationships will be managed without even talking to another human. Social media digital marketing is in a whole other league when compared to marketing your business on TV, in magazines or even on your own website. We’ve gathered a few integrated marketing ideas to guide you on your way to successful online marketing when using one of the most popular social media sites, Facebook.
Keep it Light
Facebook is not a business site. In no uncertain terms, it’s a digital coffee shop. It’s a place where people can meet up, chat with their friends and family and share interesting news and stories. And having your nice, calm coffee break interrupted by a salesman who keeps trying to force their product onto you and seemingly won’t leave until you give an answer is liable to make them annoyed. Spamming your page with lists of your products or services over and over or using a tone that is too formal and business-like might get people to unfollow you.
Instead, invest in a lighter, fun tone. Post relevant news stories related to your business or hire a team to create graphic displays and pictures for your Facebook page. Keep things interesting for anyone who would see your page, so that they might share it on their own page and generate more customers for you. These are just a few integrated marketing ideas, but the general rule of thumb is it’s a good idea to keep the tone light and the posts interesting.
Don’t Be a Robot
In the same vein as the previous point, it’s important to keep your voice on your page friendly and personal, not mechanical and stagnant. People on social media are highly aware when someone’s online voice is lacking the human touch or is trying too hard to push them to buy something. If a voice starts sounding too robotic, they’re left unable to make that human connection and are disconnected immediately from your business because of that lost element.
It is important to let your tone be approachable and friendly. Good humor and an easy tone are key when it comes to marketing on social media sites like Facebook. This is something that takes a lot of time to perfect, as you are not physically there talking with the person on the other end of the screen. As such, it can be initially difficult to get the human touch on your page just right but if you work at it, you’ll eventually find your footing.
Stay on Top of It
One of the most important things to keep in mind when using these integrated marketing ideas for Facebook is people enjoy regular posting. This does not mean you have to spam your page every day with varying posts and articles. But having a clear schedule of when to post can drastically improve your business. It not only attracts more people to your page by sheer exposure alone, but it allows you to keep up with current times and polish your page to perfection.
Social media marketing can be tricky. In a world as fast evolving as the internet, it’s easy to become overwhelmed and confused as to what makes a good Twitter or Facebook page. We hope you found these tips to be useful to you when making your own personal page.
For more ideas on social media marketing strategies, visit exposyour.com