Every day, people search Google for local businesses like yours. Are they finding you?
Search Engine Optimization (SEO) is the process of positioning your website to rank highly in search results, making your website visible to people who are looking for a business like yours.
Local SEO increases search traffic from geographic terms. For example, a restaurant wants to be visible in search results when people search on “San Francisco sushi” or “winery Napa.”
Good search rankings require SEO. SEO involves persistent content marketing and ongoing updates to your website. Content marketing is a critical part of SEO because it builds your online brand, earns links and boosts your website’s authority.
SEO has the best long-term return on investment because you do not pay for clicks from natural search results. A dynamic SEO program is needed to earn and maintain page one rankings, but it isn’t free. You obtain higher quantity of clicks by ranking on page one versus subsequent pages.