June 28th, 2017
Integrated Marketing. Strategy. Technology | Creativity, Strategy, and Solutions
Santa Clara, CA
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Generate Traffic for Your Website: Three Tips to Get More People Seeing Your Page

integrated marketing

Making your website stand out from all the rest can be taxing. It’s a constant uphill battle to be at the top of your game and really make your web page shine. With over 100 billion searches being conducted around the globe each month, it then becomes a struggle to make sure your site doesn’t get buried. Luckily, there are a few things you can do to generate some more traffic to your page. Here are six helpful tips to getting more people to see your website.

  1. Hire a Good SEO Team
    If you want to get the most out of your web page traffic, you need to hire a team that specializes in getting your site seen. Search engine optimization (SEO) experts make it their goal to fine tune your website so that it shows up very clearly on search engines like Google and Bing and leaves a good impression on your core audience.

    SEO teams offer a wide range of services for you, from web design to digital marketing. They know what makes a website show up on the first page of a search engine and can use various techniques, like integrated marketing services, to really make your website stand out among your competitors.
  2. Keep Activity High
    There is a difference between publishing regular, quality content on your website and trying to spam your site with various articles that really don’t have much to do with your services. If you are given a choice between the two, it’s wise to always go with the first. Having regularly posted, high-quality content on your website accomplishes many things. The most important two are that it can generate more traffic for your site and that it shows your customers that you are up-to-date and care about them.

    However, on the opposite end, posting a lot of the same content, or content that really doesn’t have much to do with your services can have a much different effect. Publishing spammy content often leads to search engines penalizing your site. In addition, customers are less likely to stick around, as they will begin to feel that your services are unreliable or that you may be trying to scam them.
  3. Invest in Social Media
    Social media is huge in today’s world, which is why you should use various social media sites to further advertise your business and attract followers. Unless a client is specifically looking for a service or product your business offers, it’s likely that it will take a lot to reach them by accident or coincidence. However, nearly everyone has some form of social media account nowadays. And if you are able to keep your social media pages updated, more traffic will get generated to that page, and thus to your website.

    This aspect of integrated marketing, which ensures a seamless brand identity and customer experience, presents it’s own challenges as well, as typically you are restricted by things like word limit and picture limit on most of these sites. However, when used effectively, social media sites can drastically improve your business’ website a lot more than if you didn’t have one.

Making sure your website stays on top is difficult. A lot of business depends on what kind of traffic you can get over the Internet. We hope you found these three tips to be useful to you and your business.

For more info on integrated marketing services, please visit exposyour.com.