July 20th, 2017
Integrated Marketing. Strategy. Technology | Creativity, Strategy, and Solutions
Santa Clara, CA
1 (800) 724-9110
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Generate More Leads by Creating the Ultimate User Experience

lead generation

When it comes to digital marketing, 90% of customer experience decision makers believe that creating a good experience for the user is critical to their success. As many as 63% say that the customer experience is becoming more and more important for digital marketing and web design.

In terms of lead generation, the role that UX (user experience) design plays cannot be overlooked. In this article, we are going to talk about how to create an experience that leads to higher conversion rates.

Three UX Tips to Boost Lead Generation

Make a strong first impression
Within a split second, viewers will judge your website, deciding whether or not to stay on the page. The first thing they see will make or break the experience. That’s why the space “above the fold” is the most valuable real estate on a web page. You need to use that space to encourage users to scroll. If they aren’t intrigued by the first image or text they see, they’re not going to stick around for more.

Don’t complicate the layout
Have you ever noticed that your eyes automatically drift to the top left corner of the screen when you’re looking for navigation? Do you know why you’re compelled to click on colored text or why you feel more comfortable scrolling vertically than horizontally? It’s because that’s what you’ve been trained to do.

For the most part, all websites follow the same simple rules — the menu or navigation bar is on the left, links are identified by different colored font, and windows scroll up and down. It’s what we’re familiar with. It’s how we learned to surf the Internet.

If you try to get creative with these basic features, you’re going to lose your audience quickly. There’s both a time and a place for out-of-the-box style thinking, but the general layout of your website is not it.

Establish a healthy text-to-image ratio
Have you ever read the Terms and Conditions or Privacy Policy for anything you’ve ever installed or downloaded? If you have, congratulations. If you have not, you’re not alone. No one takes the time to read endless blocks of text. We’re skimmers; we scan through a page until something catches our eye. While beautiful images are likely to do that, you have to remember that users are typically scanning your page for information, so having too little text isn’t the solution.

The solution is to maintain a balance. Keep your sentences short and do not lump all the information together in a chunky block. Insert some reasonably sized images and use formatting to highlight important textual info.

As users become more and more Internet-savvy, their expectations rise. You are certainly not the only business in your field with a website, so having the best user experience among your competitors is essential to lead generation and conversion.