You want to get your brand out there in the world, but marketing can be a huge challenge when you have limited resources and increased demand. Digital marketing, integrated marketing, online marketing, improving SEO results, social media outreach, creating more leads, and generating more sales… the to-do list can sometimes feel endless. However, hiring a marketing team can help alleviate some of that stress.
Even better, it allows your budget — and in some cases, your employees — to focus on other crucial aspects of your business’s operations. If you’re looking for an integrated marketing team, Exposyour is here to help! We’re a creative integrated marketing agency that’s fluent in brand strategy, online marketing, exhibits and displays, and both digital and print design. Let us improve your marketing strategy and put our marketing muscle behind your business.
Why Do I Need a Marketing Team?
A marketing team should widen exposure for your brand, but more importantly, they should help generate sales. Hiring a marketing team will save you money and time and will provide a new perspective on what needs to be modified, added, or removed from your marketing strategy. They may be able to help rejuvenate your current marketing strategy. For example, around 80% of companies who aren’t hitting their revenue goals only get around 10,000 or less website visitors a month, even though traffic can easily be boosted with the right online marketing strategy. With a new marketing team, that could very well happen.
New strategies, such as building a new landing page for every new campaign (which almost half of marketers do), or considering a website redesign can both be useful tactics. And companies who excel at lead nurturing put out about 50% more sales-ready leads at a third of the cost. But unless you have a team that understands the best modern marketing techniques, you won’t know which direction to pursue.
What Are Some Top Marketing Strategies That Generate Results?
If you need a new strategy to generate leads, then here are some options to consider:
- Better SEO
SEO, or search engine optimization, can be a powerful marketing tool. With over 90% of online experiences starting with a search engine and more than 100 billion searches every month, search engines can help drive and direct traffic to your site. Given that three-quarters of people never go past the first page of search results, it’s important to be on page one. Plus, SEO leads have an almost 15% close rate compared to outbound leads (like direct mail or print advertising), which have a dismal 2% close rate on average.
- Modern Website Design
How you look online matters. Almost half of people say their top criteria for judging a company’s credibility is how their website looks. If your website is too top-heavy with content and takes a while to load, you’re driving away about 40% of visitors, who will leave a web page if it takes longer than three second to load. Features like a scrolling content window, high quality images that connect with users, and fast loading times are all components of Fortune 500 websites, which are obviously quite successful. Here’s a good rule of thumb: if your website is more than three years old, it might be time for an update.
- Go Mobile
Any business web designer will tell you that your website must be mobile-friendly, but that’s not what we mean by going mobile. Today, mobile devices are already responsible for a little over half of all paid search clicks. And almost half of users say that if they view a business website that isn’t mobile compatible, they are less inclined to do business there. There’s a reason the biggest tech companies in the world — Google, Facebook, Amazon — are investing heavily in mobile advertising. If your current marketing strategy has fallen flat, it may be time to consider investing in more mobile outreach strategies.
Here’s the bottom line: hiring a marketing team that knows how to integrate your marketing across platforms, mediums, and even the print-digital divide offers a number of benefits.