When it comes to successful online marketing, there’s much more that goes into the strategy than ad placement, social media posts, and posting company updates. There are other tactics that marketing firms use for organic lead generation that also actively engage the audience.
Since an overwhelming 80% of companies with declining revenues report having less than 10,000 monthly web views, it’s extremely important to recognize the marketing efforts that draw in active engagement. Here are some common strategies that have proven to gain attention online.
- Produce quality content
The most well-cited companies are not just turning out content on a whim, they are actively trying to inform their clientele of recent research, industry news, as well as the rollout of new products and services. Producing and maintaining strong content will not only provide your business with exceptional SEO clout, it also makes you an authority in your industry.
- Engage with influencers
Never underestimate the power of a shared post. If you’re sharing content posted by some of the most prominent figures in your field, people will be sure to notice. Set up a notification whenever they post something new and share as quickly as possible. By engaging quickly, you have identified yourself as an influencer as well, and when you post your own content, they are more likely to return the favor. Comment on their blog posts and link to them as well. Open dialogue is one of the biggest keys to getting noticed. The influencer will surely appreciate your attention to their content.
- Offer to write a guest blog post
Guest blogs are some of the best ways to assert yourself as an authority figure, and no matter what your niche is, there are tons of online publications that accept guest blog posts from influencers. One of the beauties of guest blogging is that it’s not blatantly self-promotional. Many guest bloggers link back to their own research and data but make few mentions of their company’s name. This is a great way to tell readers that you care about what you’re writing and aren’t there just to get a few links in and name drop yourself.
Digital marketing is ever-evolving and, of course, these are not the only ways to get noticed. Online marketing teams are constantly coming up with new ways to improve search engine rankings with SEO services, content marketing, social media, and more. In order to improve your online marketing strategy, it’s best to hire a professional marketing team like the one at Exposyour. Whether you’re looking to improve your rankings or simply improve your engagement with industry professionals and customers, Exposyour is able to customize a marketing plan to help you achieve your goals.