Unless you went to college for web design, you probably aren’t too fluent in HTML or experienced in designing a website. In the past, companies could just throw a couple of facts on a multicolored background and call it a website, but a lot has changed since the 1990s.
Now, Internet users expect a lot more both in appearance and functionality. That’s why it’s essential that you work with a professional digital marketing company that can improve your web design.
Here are a few reasons why having a quality website is so important for your business.
Roughly 40% of people will abandon a website if it takes more than three seconds to load. If you don’t have a website that is working properly (and that’s within seconds), you’re probably going to lose out on a lot of business. Once a customer gets a bad vibe visiting your website, that’s the end of that relationship. And there is always the chance that the unhappy customer will spread the word to other users and cause your business even more pain.
Stand Out Against Competitors
If your competitors have a great looking website and you don’t, you’re automatically at a disadvantage. Even if you have a much better product or service, if your website doesn’t positively reflect your company, you’re going to lose business to your competitors because their digital marketing strategy is miles ahead of yours. Don’t let your rivals beat you out because you refused to have a professionally done website.
Communicate Better With Your Customers
If you have a quality digital presence, you’ll be able to better communicate with happy and unhappy customers alike. You can find out exactly what your company is doing (or not doing) that is making them unhappy or just stay in touch with the customers that are in good standing with your business.
In addition to designing and improving your company’s website, quality digital marketing companies can offer additional services as well. Search engine optimization (SEO) is an important part of any organization’s success both online and in the real world. Consult with a company that offers professional SEO services to attract more online visitors to your newly revamped digital website.
If you want to learn more about how to stand out online or are in need of professional web design assistance, contact Exposyour today!