How, Why, and When a Company Should Rebrand
When the world around you is constantly in motion, it can be hard to sit still. One of the foremost principles of integrated marketing is that every aspect of your outreach — your websites, your merchant exhibits, your social media — should all revolve around a singular, cohesive brand identity. Yet sometimes even successful core […]
Fact or Fiction? 5 SEO Legends Put to the Test
It’s estimated that 93% of all online interactions begin with entering a query into a search engine. And if your website doesn’t come up in the results when you want them to — well, good luck with that. Search engine optimization, or SEO, is all about helping websites improve their Google (and Bing) rankings, but […]
3 Signs You Need a New Digital Marketing Strategy
We all know that digital marketing is an essential ingredient for success in any modern line of business, but sometimes, it can be difficult to tell whether our efforts are actually making a difference in an online world that changes and refreshes from moment to moment. Not sure if your digital marketing strategies are up […]
Generate More Leads by Creating the Ultimate User Experience
When it comes to digital marketing, 90% of customer experience decision makers believe that creating a good experience for the user is critical to their success. As many as 63% say that the customer experience is becoming more and more important for digital marketing and web design. In terms of lead generation, the role that […]
When Less is More: How Brutalism Can Boost Conversion Rates
Have you ever heard of the design style known as brutalism? It’s a stark, bare-bones approach to web design that most creative types find borderline repulsive. It basically violates all of today’s best web design practices and totally misses the mark in terms of our high aesthetic standards. Brutalism may not be pretty, but its […]
